Project Summary: I need an expert in Finance to assign him this work. please just Finance bids. This feature of Blackboard will check your paper for plagiarism. It will also protect your paper from plagiarism by others. For students with last name starting with A-J, you will focus on Pepsi. Answer the following: 1. Discuss Pros and Cons of an obesity campaign for a soft drink company (general issues of perception and purpose) develop business case and social case 2. Discuss specific challenges for Coke Colaor Pepsi (based upon your last name) a. Estimate a suggested discount rate to compute NPV and PI for an obesity campaign using actual company WACC (see ValuePro) would you use corporate level WACC why/why not? b. Assess the companys ability to invest in an obesity campaign looking at beta, debt/equity ratio, and cash flows of company how would the company raise capital; what would be the mix of debt/equity? c. Review changes in stock prices over the past 18 months since May 2013. Evaluate risk and return for an investor in Coke or Pepsi (base upon your last name) - has it been good or bad? Why? for me the company will be pepsi, Please follow the the essay rules.