Project Summary: Goal setting is a common practice in marketing. It is important to set goals in the marketing strategy plan so that the marketing practices are aligned with the overall goals of the business. SMART Goals are Specific, Measurable, Attainable, Relevant, and Time-Bound. These goals are applicable in business as well as for yourself. In this assignment, you will combine these purposes. You are a future entrepreneur. You have a new product or service that you have created, and you are getting ready to launch your new brand. While putting together your marketing strategy plan, you should consider some of the important goals in marketing. Read this article to understand “10 SMART Goals in Marketing (and Why They Are Important)”. 10 SMART Goals in Marketing (and Why They're Important) | Indeed.com Watch this video to better understand how to set SMART goals for digital marketing.