Project Summary: 1 discussion forum (500 words) Discussion Forum 1 will focus on the following: Consumers make purchasing decisions based on a wide range of reasons and inputs. These decisions can be typically explained by various consumer behavior models. What model of consumer behavior best describes the purchasing behaviors that marketers must understand to communicate with, and influence the decisions, of customers? [MO 1.2, MO 1.3] You are required to reference at least one academic article to ensure you are reviewing academic literature to support an MBA-level understanding. You may pull from your textbook, articles, and other material to provide specific answers, processes, concepts, and examples. The first response will start the discussion and each corresponding response must add to what has been said in previous posts.