Project Summary: English Essay: You have to analyze the work and write about it. I will provide an example on how to write the essay but you cannot use the work word for word. The paper must be at least 900 words long, must follow MLA formatting and completed by Thursday at Midnight or earlier. One last reminder. Remember that you are analyzing the ad, not the product. You should never in your essay make a personal judgment on the product (unless you have actually bought one and can speak--extremely briefly--about its quality). You can make a judgment (though don't use I) on the advertisement, whether it is well put together or effective.