Instruction
Strategic Focus & Plan (approx. 1.5 min.)
Briefly describe the company, its mission and vision statements.
Discuss why you chose the company.
Situation Analysis (approx. 3 min.)
Present the SWOT chart and comment briefly on the key strengths, weaknesses, opportunities and threats.
Identify the key competitors in the industry
Describe the target market and the segmentation method that was used.
Marketing Strategy (approx. 3 min.)
Describe the strategic marketing objectives
What products or services will be marketed?
How will the 4P’s of marketing be applied?
Portfolio submission
Create a .zip file of the presentation and all four parts of the Marketing Plan.
Clearly label all components of the portfolio (i.e. Part 1, Part 2, Part 3, Part 4, Video Presentation, etc.)
Name the portfolio: LastName_First Initial_MBA664_Portfolio.
Submit the portfolio for review and grading.