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read the article and answer the question. It does not have to be long. Just answer it thoroughly, please.

Date Posted: 28/02/2020
Category: Communications
Due Date: 01/03/2020
Instruction
- The Political Economy of Sports ​Describe the “political economy of media” in your own words. Explain how the NFL Network, for instance, can be seen as the NFL exerting “instrumental control” over coverage of sports. What is the meant by the term “sports/media complex”? What is “horizontal integration” and “vertical integration”? - Television Broadcast Rights ​What does the Sports Broadcasting Act of 1961 provide to professional sports leagues in the United States? How did Pete Rozelle use MNF to increase the bidding value of NFL football? Why doesn’t the NCAA control all TV contracts around college sports? - Dangerous Currents ​What is “brandcasting”? Define it. What is the result for journalism with sports news as a “vehicle for audience flows”? Contrast the roles of advertising and journalism, according to the authors. How helpful are “personal ethical approaches” by journalists in light of the powerful economic forces under which they work, according to the authors?
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