Instruction
instructions
Format Requirements:
• MLA Formatted Cover Page with Name, Course & Assignment #1, Class Day & Time
• 12 Font Print and Double Spaced, Free of Grammatical and Spelling Errors
• Write Out All Questions on Your Answer Sheet
• The paper is worth 100 points based on the depth and detail of your answer per the rubric
Purpose:
The purpose of this exercise is to see how venues and teams promote their ticket sales and box office policies and procedures on their web site to potential customers. This process can include showing photographs, graphics, videos, blogs, testimonials, written text and other elements that make the venue or teams services more real or tangible.
Steps:
1. Select 3 venues or teams of your choice and connect to their box office or ticket office home page. List each web site and provide a summary of features or options on each page and its links.
Do not use a ticket broker or other 3rd party vendor. You must use the venue or team web page.
2. Evaluate and describe how each venue or team presents their ticketing policies and procedures. Do you think the policies and procedures will enhance or hinder the potential guest experiences?
3. Critique all the web sites and in your opinion explain which venue or team is most effective in providing a more realistic idea of the event experience.
4. Identify the site you believe does the best job of presenting its ticketing sales information and policies and procedures. Explain why using examples.
5. Which venue or team do you feel needs to improve how it presenting its ticketing information and provide three ways they can do so.