Ticketing Methods and Data Analysis Graded Element #2 - Ticket Apps Analysis

SPORTS, ENTERTAINMENT, EVENT - MANAGEMENT SEE 3010 – Ticket Methods and Analysis Graded Element #2 – 100 possible points Format Requirements: • MLA Formatted Cover Page with Name, Course & Assignment #1, Class Day & Time • 12 Font Print and Double Spaced, Free of Grammatical and Spelling Errors • Write Out All Questions on Your Answer Sheet • The paper is worth 100 points based on the depth and detail of your answer per the rubric • NOTE: YOU MAY ONLY USE ONE (1) OF THE FOLLOWING - Ticketmaster, StubHub, SeatGeek, Vivid Seats -WHEN SELECTING YOUR APPS. Purpose: You are the event manager for a major event of your choice. Your boss has giving you the task of researching, analyzing and critiquing three mobile ticketing apps to find the app that will be best for your event to utilize. Your patrons must be able to purchase tickets off the app and it must also enhance the fan experience before and during your event. You must then make a recommendation as to the best application for your event. (This app is not for your personal use to buy tickets but for the patrons of your event). Assignment: 1. Create and describe a fictitious event for which you are the event manager. 2. Research and familiarize yourself with three mobile ticketing apps that could be used for your event. List each app and detail a minimum of three (3) features, three (3) benefits and at least one (1) drawback of each app as it pertains to your event. 3. Analyze and critique each app based upon your research. 3. Recommend the mobile ticketing app you feel is best for your event to use to sell tickets and enhance the fan experience you would manage. Explain in detail your reasons for choosing this app. 4. Explain what value this assignment had for you and how it did/did not increase your understanding of mobile ticketing applications.