Instruction
In your paper,
Write a half a page summary of the article you used for each of the topics.
Each summary must include an introduction, a well-developed body, and a conclusion.
In the introduction of each summary, identify the article used. Use APA style when Citing Within Your Paper (Links to an external site.).
Discuss how each of the topics that you selected can relate to one or some aspects of global marketing as you learned in Chapter 1 of your text (e.g., global marketing and opportunities or threats, marketing mix, competitive advantage, firm’s value chain, management orientations, etc.).
Explain how one or more of those aspects are affected by the economic and the trade environments (one page).
Summarize the contents of your paper in an executive summary.
You may review the Writing an Executive Summary (Links to an external site.) resource.
The work must be submitted as one paper that is five and half pages in length:
Title page (one page)
Executive summary page (half a page to one page)
Summary of each article (one page)
First topic (half a page)
Second topic (half a page)
Analysis on the topic (two pages)
First topic (one page)
Second topic (one page)
Reference page (one page
The Global Marketing and Trade Environments paper
Must be three and a half double-spaced written pages in length for a total of five and a half pages for this assignment (one title page and one page for references). Must be formatted according to APA style..
Must include a separate title page with the following:
Title of page
Student’s name
Course name and number
Instructor’s name
Date submitted
For further assistance with the formatting and the title page, refer to APA Formatting for Word 2013 (Links to an external site.).
Must include an introduction and conclusion paragraph. Your introduction paragraph needs to end with a clear thesis statement that indicates the purpose of your paper.
Must use at least two scholarly sources for each environment topic in addition to the course text.
The Scholarly, Peer-Reviewed, and Other Credible Sources (Links to an external site.) table offers additional guidance on appropriate source types. If you have questions about whether a specific source is appropriate for this assignment, please contact your instructor. Your instructor has the final say about the appropriateness of a specific source for a particular assignment.
Must document any information used from sources in APA style.
Must include a separate references page that is formatted according to APA style.