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MRKT Legal and Ethical Issues in Marketing

Date Posted: 31/05/2020
Category: Business
Due Date: 05/06/2020
Instruction
Watch the 20 minute video about “American Greed: The Seattle Madam”. This explains a fraudulent promotion program sold to 160 major consumer brands. Begin at the 23:00 point in the video: https://www.youtube.com/watch?v=kENzbrQfpt0 Several things for us to discuss this week: (a) how do you check business credentials / references before making major financial decisions, (b) what auditing practices should be used to verify program performance in the marketplace, and (c) what internal checks-and-balances systems are needed to minimize the decision-making by single individuals and to give decision makers support when spending large sums of business funds? No cover page needed, at least 1 page and reference.
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