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Analyze the case study in chapter 4 about Sue Gallop and Muriel Litt as they purchase a new store in a new location. Write a TWO page paper that answers the following questions about the case study.

Date Posted: 14/06/2020
Category: Other
Due Date: 14/06/2020
Instruction
1. Should the fact that the type of housing in the neighborhood near the new venture was the same as the housing near the first be sufficient for Sue and Muriel to go ahead with the additional store? Why? 2. What demographics should they consider before they expand their operation to the new location? 3. What other types of consumer information should they seek before they make an ultimate decision? In your paper, be sure to use concepts learned in the textbook readings and you may also use any outside resources. Also, properly site all resources used. Upload the paper to Blackboard in either word.doc or .pdf format. Make sure your name and assignment name is on the paper.
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