Part 1 If you do not already know the name and email address of your senator, do research to find that information. Put the Senator’s name and email address at the top of your post. Write a message asking your Senator to help initiate foreign policy to supply technology to help address the causes of hunger in any single developing nation that you choose. Research hunger in the nation you choose so that you can provide your Senator with this information: A brief explanation of the causes of hunger in this nation A very general plan for how technology would address those causes. For example, you might suggest building a dam for irrigating crops in an arid region. Or, you might recommend the use of tractors instead of draft animals to increase the amount of land that is available for planting food crops. An explanation of why you chose this nation to receive taxpayer subsidized foreign aid Close with a respectful salutation

Part 2 Creating a Marketing Plan Administrators play an important role in marketing the early childhood program they administer. As an administrator, you will be responsible for creating a marketing plan that will help you grow the program you administrate. To create a marketing plan, administrators need to research the market, complete a Strengths, Weaknesses, Opportunities, and Threats (SWOT) Analysis, and identify target audiences. After reading Chapter 16 from the course textbook, please respond to all three parts of the discussion described below: Part 1: Part 1 of the Discussion focuses on how to create a marketing plan. Review the components of a well-developed marketing plan described in this week’s readings and read the resource, Developing a Business Marketing Plan. Describe the steps involved in completing a Strengths, Weaknesses, Opportunities, and Threats (SWOT) Analysis. What kind of information is gained from a SWOT Analysis? How can the information be used to promote your program? How can the information be used to strengthen public relations efforts? Part 2: For Part 2 of the Discussion, you will focus on how to use a SWOT analysis for strategic planning. A SWOT Analysis reveals potential threats to program quality and growth. What marketing strategies would you use to address these threats and minimize their impact? Part 3: For Part 3 of the Discussion, you will focus on identifying target audiences to draw interest to your early childhood program. After completing a SWOT Analysis, you will need to decide where, how and to whom to market your program (Sciarra, Lynch, Adams, & Dorsey, 2016, p. 341). Keep in mind that “not everyone sees through the same eyes or hears through the same ears” (Wassom, 2004, p. 6). When trying to market your program to families and stakeholders, administrators need to consider generational factors. With this in mind, what traditional and social media marketing strategies would you use to target Boomers, Generation X-ers, and Millennials? References Sciarra, D. J., Lynch, E M.., Adams, S. M., & Dorsey, A. G. (2016). Developing and administering a child care and education program. (9th ed.). Boston, MA: Cengage Learning. Wassom, J. (2004). Do they see what you see? Marketing to a new generation of child care buyers. Child Care Information Exchange, 201, p. 82-85.