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You work for a mens clothing line which has a well-established name and brand…but declining sales. The product appeals to demographics 40+ above, but is looked at as stale by millennials and generation Z. While Marketing has been helpful in redefining the brand, management believes that acquisition is key to redefining the brand and bringing in new blood. In defining the 5 year strategy for this entity, you will gauge if this is something that will work, or if a different strategy is required. While the company is losing money, the war-chest for the company is healthy, so innovative ideas are something that management will listen to.

Date Posted: 27/10/2020
Category: Business
Due Date: 09/11/2020
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