Instruction
PART1*****The focus of your discussion is to be on at least three (3) of the key marketing concepts that are covered in this chapter. Your posts should include information from outside research reference sources.*****
PART 2 Title: The Next Evolution of Marketing: Connect with Your Customers by Marketing with Meaning
Author: Bob Gilbreath—
Next, you are to answer the 5 questions listed below, by typing the question and then your answer, using a word processor,
1. According to the author:
A. What is “The Real Problem with Marketing”?
B. What is the equation which the author suggests in the essence of the solution?
C. In a few short words, explain what this equation means in terms of Marketing.
2. According to the author, Marketing with Meaning has 2 consistent traits. What are they?
3. Describe, in your own words, the five elements of the “Purchase Funnel”
4. What are the concepts behind each of the four steps of meaningful idea generation?
5. What are the three key areas by which to measure “Marketing With Meaning” and what are the metrics?