Instruction
Please read the following scenario and complete the requirements listed below.
Campbell Soups Inc. originated in Camden, New Jersey. New Jersey is known as the Garden State and it has some of best soils and weather for growing tomatoes and sweetcorn.
A startup company located in Burlington County, New Jersey wants to grow tomatoes and sell an organic gourmet tomato juice and pasta sauce that will be marketed to the Washington/ Boston 95 corridor.
The owner has a 105 acre farm with 100 acres allocated raising the main ingredient- tomatoes.
Each quart of the juice can be marketed and sold for $6.00.
Herbs, vegetables, and spices will add .75 cost to each quart.
Operational production costs, labor, and packaging costs are estimated to be 1.55 per quart.
Manufacturing equipment will be $125,000 which will be considered a capital investment which will be depreciated over five years.
There are already two large barns on the property which will be used to accommodate the manufacturing facility. Conversion costs and installation of the equipment into the barn facilities are not material costs.
No permits will be required due to the nature of the farming activity and because sales will ONLY occur from the farming facility and over the internet, regulation is minimal.
REQUIREMENTS:
Using the information above, how would you employ Facebook and Instagram to help market the tomato juice / tomato juice products? Report (APA 2-3 pages). Looking for concrete ways of using these platforms as well as creative/novel ideas.