Formal Business Report on Tesla

Read the final project assignment below and propose a project. The Final Project Overview You work for a large media consultancy firm. You have been assigned to do a profile of a Wisconsin company and write a report that assesses the company's writing and social media presence; your book shows examples of informational and analytical reports in chapters 12 and 13, but chapter 13 has an example of a long-form analytical report. The Research To begin your project, start digging in these spots (some of which should be obvious): Company web site. Review the mission, history, products and services, etc., of course, and also collect news releases and any more internal-focused documents that will help you get a sense of the company culture. In particular, try to learn about the company’s strategic goals and new developments. Company social media. See how the company represents itself on LinkedIn, Facebook, and Twitter, at minimum. What qualifies as news? What do they post and when? What are the tone, style, and approach the company takes on the different social media outlets? Independent news. Use Google (Google News in particular might be helpful) to search for recent news about the company (as opposed to what the company says about itself). Look at finances and recent headlines. Try local newspapers such as the Journal Sentinel. The Business Journal: http://www.bizjournals.com/milwaukee/news/ Job-specific information. Find out what you can about the company. You may find these sites helpful in your digging (and there are plenty of others): http://www.sec.gov/edgar.shtml Industry news. Dig into the company’s industry as a whole. Who are their key competitors and how are they situated in relation to their competitors? Investigate competitor web sites in particular, for clues about key differences. The Report Take the information you’ve gathered and put it together into a report that is, at minimum, 10 pages of single-spaced content (this will include all report components from the transmittal memo to the reference page). Include the company name as your primary heading, and use subheadings to mark subsections. Follow Guffey/Loewy's recommendations from chapter 12 for headings. The report should also include a memo of transmittal, an executive summary, a title page, and some interesting visuals. If you include a number of visuals or charts, please cite them correctly. Include a reference page in APA format. Note on citing your sources: It may be tempting to copy and paste large portions of your report from online sources. But please be careful! It’s perfectly legitimate to include quotations from online sources if you use quote marks and cite your sources, but keep your quotations to no more than three-four sentences at a time, and make sure that the bulk of the writing in the report is your own. Assessment Your report will be assessed on its overall quality in its content, style, organization, and overall quality. Cover Title page Letter of transmittal Table of contents List of illustrations Executive summary Introduction Body Conclusions Recommendations (if requested) Appendix(es) References PAGES 19-31 ON POWERPOINT!!!!!!!