Instruction
DEVELOP MEDIA PROMOTION STRATEGY
As the most visible aspect of the marketing plan, promotion involves the dissemination of information about the event in ways that build strong equity with the brand and ensure good publicity of the event. In the case of a sporting event, a strong marketing communication plan must be developed to create awareness and promote the event, but it should be remembered that the event itself is a strategic marketing tool (Aicher et al., 2016).
Your job is to create a media promotion strategy (including SNS) plan for your event. Also, you will need to create promotional materials (e.g., poster, flier, video clip) and messages & slogans. In addition, you should address how and when are you going to launch your campaign. You will need to keep recording the promotion status, of course. I strongly recommend you create multiple outlets (e.g., SNS, poster, promotion table, etc.) of your promotion.