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Discussion on Customer Experience (CX) Watch video https://www.youtube.com/watch?v=ksgwbDx6_sE

Date Posted: 22/01/2021
Category: Business
Due Date: 22/01/2021
Instruction
Read this description of the term “Customer Experience (CX) from Wikipedia: Customer experience (CX) is the sum of all experiences a customer has with a supplier of goods and/or services, over the duration of their relationship with that supplier. This can include awareness, discovery, attraction, interaction, purchase, use, cultivation and advocacy. It can also be used to mean an individual experience over one transaction; the distinction is usually clear in context. (Wikipedia). Watch this video by Brian Solis: https://www.youtube.com/watch?v=ksgwbDx6_sE Now, do some research on Google to identify two companies that do a great job managing and delivering a positive customer experience. The bottom line is that a company that delivers a great experience will differentiate itself from similar brands that do not. Once you identify two brands, write a short description to as to “why” they provide outstanding customer experience. Do not use Disney as an example.
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  • Thanks
    aggrey | Jan 22, 2021, 04:16 AM
  • Hi, please do not use Starbucks as example as well and let me know if you have any questions. Thank you!
    User_31738 | Jan 22, 2021, 04:21 AM
  • Understood.
    aggrey | Jan 22, 2021, 04:22 AM
  • Uploaded. Thanks
    aggrey | Jan 23, 2021, 00:32 AM
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