Rhetorical Appeals Logos, Ethos, and Pathos

1. Your first task is to find one example of a commercial advertisment that predominately uses LOGOS to sell their product/idea/etc. 2. How do you think this ad focuses on logic? 3. Your second task is to find one example of a commercial advertisment that predominately uses ETHOS to sell their product/idea/etc. 4. How do you think this ad focuses on credibility? 5. Your first task is to find one example of a commercial advertisment that predominately uses PATHOS to sell their product/idea/etc. 6. How do you think this ad focuses on emotion? Now sell me a pen! Directions: Now try your best to sell Jamie a pen. List three examples of the three persuasive appeals with the goal of selling Jamie a pen, and then give reasoning that back your claims. Goal: To sell Jamie a pen. Logical Appeal: _____________________________________________ Ethical Appeal: ____________________________________________________ Emotional Appeal: ____________________________________________________