Instruction
Market Analysis: Identify a market/submarket or a marketing program opportunity in an existing market that could be better served by Audi brand(car brand) of study. Research the viability of your concept(s), must include a researched overview of the following market dynamics for your chosen marketplace: Actual and Potential Market/Submarket Size – estimate the market potential for the brand opportunity; quantify, estimate market size of market Market/Submarket growth – are there any additional markets that the new idea could serve Profitability/PLC Stage – is the market new and growing; mature declining, etc. how does the idea fit relate to overall brand strategy 3 Distribution Systems (direct/indirect) – keys to reaching the targeted audience; how are products delivered; B2B relationships / market structure requirements o Trends and Developments – how do these relate to the new idea Key Success Factors – what must be accomplished in order for the new idea(s) to succeed *** IMPORTANT: CITE SOURCES OF INFORMATION (see MLA format)