THE TOPIC IS ANDROID NOTE 10 CELLPHONE 10-12 page paper....prepare a 10 – 12 page comprehensive and integrated marketing strategy for the product The integrated marketing strategy should briefly describe the product or service, and present an integrated and viable strategy that addresses your target market, distribution channels, pricing, and promotion. Remember, it is a playbook, an action plan for your product or service. In addition, provide a competitive analysis that describes how the product or service can be differentiated from current and/or anticipated competitors, and how technology including e-business and social media supports the marketing strategy. Support your analysis with at least six (6) or more academic sources, which may include your textbook, and/or credible business journals such as Barrons, The Wall Street Journal such as Barrons, The Wall Street Journal and/or Business Week. Your analysis should include: A description of your product or service, detailing the need it will meet in the marketplace; and where it fits in the product life cycle. A marketing strategy that integrates target market, channels of distribution, pricing and promotion into a viable plan for your first 12 months A discussion about how you will differentiate your product or service from current or anticipated competitors in terms of product features focused on the target market, channels of distribution, pricing and promotion A discussion about how technology, including e-business and social media, will be applied to your marketing strategy Be sure your paper is aligned to the rubric. Each criteria should be a section in your paper. This will ensure you hit all the requirements of the assignment. Check the criteria against your paper to be sure each element is included in your submission. SOME THINGS THAT CAN BE ADDED TO THE PAPER BUT DO NOT HAVE TO IS LISTED BELOW: A description of your approved product or service (from week 2). Include a discussion of how you will differentiate your product or service from current or anticipated competitors. Identify and discuss your target market demographics, psychographics, and geographics. Support your analysis with data from one or more credible published sources. Describe what consumer or business (B2B) need(s) your product or service meets or problem it solves. Support your analysis with data from one or more credible published sources. Discuss your product or service fit within the Product Life Cycle. Supporting your analysis with data from one or more credible published sources. Distribution Channels: Identify two(2) or more potential distribution channels for your product or service, and discuss three (3) advantages and three (3) disadvantages of each channel; support your analysis with two or more academic sources. Select and justify which channel is best and why. Discuss how you would use e-business to support and enhance your chosen channel. Be specific as to what you would do and how you would do it; support your analysis with data. Pricing Describe why your product or service is price sensitive or price insensitive Identify and discuss three (3) factors that would influence how to set the price for your product or service, and recommend a competitive pricing structure supporting your analysis with data. Competition Discuss how the distribution channel, e-business and pricing strategy will differentiate your product or service from your closest competitor; be specific supporting your analysis with data. A description of your target market identifying it’s unique characteristics. Support your analysis with credible data Compare and contrast three promotion strategies assessing the probable effectiveness of each. Rank order promotion strategies supporting your analysis with credible data. Describe how you will incorporate social media to promote your product or service; be specific in identifying which social media you would use and why. Support your analysis with credible data. Discuss how your marketing communication plan and how it will differentiate your product or service from current and/or anticipated competition. Support your analysis with credible data.