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Easy BUS 314 The Psychology of Purchase Decisions Must watch: https://www.viddler.com/embed/9da6ab19/?f=1&autoplay=0&player=full&disablebranding=0
Date Posted: 08/09/2021
Category: Business
Due Date: 08/09/2021
Instruction
Discussion Topic Think about the influences on consumer purchase decisions as you watch the video: Why Chipotle Has Happy Customers (5:30). In your original post, answer the following: Are Chipotle customers high-involvement or low-involvement customers, and how does that factor into Chipotle's marketing strategy? Discuss one psychological influence that impacts consumers' choice of Chipotle. (Before responding, gain an understanding of the 4 psychological influences on purchase decisions discussed on pages 121-127 in your text) Discuss one individual influence that impacts consumers' choice of Chipotle. (Before responding, gain an understanding of the 3 individual influences on purchase decisions discussed on pages 119-121 in your text) In your responses to your classmates, address the following: Do you agree or disagree with your classmates’ responses? Why or why not? What is another psychological or individual influence that impacts consumers' choice of Chipotle?
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