Instruction
Respond to the following question In at least 250 words (doesn't have to be more than this):
Should channel images be consistent with brand images? Why or why not?
ADVICE: Defend your answer by providing appropriate resource and research data. Don't just state your opinion, but back it up through credible sources such as our text or other publications and expert opinion. Make sure you use the APA style of sourcing and citations both inside your written text and after in a Reference section.