Demonstrate their writing skills, creativity, and adaptability. They should be prepared to discuss their experience, including specific projects or platforms they've written for. Showing an understanding of the target audience and the ability to tailor content to different tones and styles is crucial. The writer may be asked to provide writing samples or complete a test assignment to showcase their abilities. Additionally, they should articulate how they handle deadlines, research, and revisions, as well as how they stay updated on industry trends and SEO best practices. Strong communication skills are essential.