Think about your favorite commercials. Why do you like those commercials? What makes them memorable? Start by making a list of what makes those commercials stand out to you. Now it's your turn to make a commercial. You must create a commercial for a product you invent. The commercial should be 30 seconds long and sell the product. You will want to include a slogan or catchy phrase, music, graphics and interesting camera shots. Be sure to incorporate AIDA into your commercial. Remember, you should use the AIDA that you created in a previous lesson. Once you have brainstormed a product idea and chosen your AIDA, you can begin script writing. A script consists of all the narration, dialogue, music or graphics for a production. For example, if there's background music simply make a note of it in your script. (Music is heard here.) An original script is used by the on-camera talent during the production phase. Your script is what will be used when y