The purpose of this assignment is to identify the research process and major research question and develop a research strategy. Address the following in an executive summary format. Total word count for all sections should range between 500-600 words. Refer to "Effective Business Writing," located in the Class Resources, navigating to "Effective Business Writing Additional Resources" for further guidance on how to create a proper executive summary. Your summary should be clear, well organized, and written in a professional business format. Consider using headers to organize your summary. Part 1 - Secondary Research - Industry Overview Using your instructor-approved company, go to the IBISWorld resource, located through the "Business – Library Guides. Conduct secondary research on the industry in which your company competes. You can also use additional sources from the GCU Library. Summarize key industry insights, such as market trends, major competitors, and growth forecasts. Part 2 - Secondary Research - Company Overview Use the company’s official website, annual reports, or credible business sources to summarize the company’s current position in the market. Highlight key facts such as its mission, core products/services, market share, customer segments, and recent strategic moves. Part 3 - Primary Research Plan Now that you have completed the secondary research, there will still be information you would like to know. You will need to develop a research plan to conduct your primary research. Be sure to include all five steps in the marketing research process. Identify information gaps that remain after your secondary research. Develop a primary research plan to address these gaps. Your research plan should include all five steps of the marketing research process. Use bullet points or short paragraphs for clarity. Part 4 - Practical Use of Marketing Research Explain how the insights from both your secondary and proposed primary research would support marketing-related decisions. Consider whether the research would lead to changes in strategy, tactics, or target market focus. General Requirements Use at least three to five academic or industry-credible sources in your references list. Prepare this assignment using effective business writing style. Refer to the resource, "Effective Business Writing," located in Class Resources, for specific guidelines and formatting requirements. This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion. You are required to submit this assignment to LopesWrite. A link to the LopesWrite technical support articles is located in Class Resources if you need assistance. Benchmark Information This benchmark assignment assesses the following programmatic competencies: BS Accounting; BS Business Administration; BS Business Analytics; BS Business Information Systems; BS Business Management; BS Entrepreneurial Studies; BS Finance; BS Finance and Economics; BS Hospitality Management; BS Marketing and Advertising; BS Sports Management; BS Supply Chain and Logistics Management 2.1: Demonstrate appropriate research strategies for acquiring information necessary to meet specific business needs.