Instruction
Week Six Written Assignment
Products come and go and much like human beings, have a life cycle which begins and eventually ends. A manager should understand where in the life cycle their firms product is.
Imagine you are a manager of a DVD manufacturing plant. Your facility manufactures DVDs for sale to distributors and youre seeing changes in the industry, especially with the advent of new technologies such as Blu Ray and the rising popularity of streaming video such as Hulu and Netflix. It seems as though Blu Ray discs, which your firm doesnt manufacture, are taking over the shelf space at stores everywhere.
Describe the four stages of the product life cycle.
DVDs and DVD players were introduced to the public just 20 years ago; describe what stage of the product life cycle DVDs are currently in and why you feel this to be true, incorporating some of the changes in the way people watch movies.
Please submit your assignment as a Word document to the grading area no later than Sunday at 11:59 p.m.
75 points total
Address the essay portion of the assignment in approximately 750 words; this does not include title information, references, or an abstract.
Please see the attached rubric for a point breakdown.
25/25 points Content Synthesis and Ideas
Excels in responding to assignment. Interesting, demonstrates sophistication of thought. Central idea/thesis is clearly communicated, worth developing; limited enough to be manageable. Paper recognizes some complexity of its thesis: may acknowledge its contradictions, qualifications, or limits and follow out their logical implications. Understands and critically evaluates its sources, appropriately limits and defines terms.
20/20 points Organization & Coherence
Uses a logical structure appropriate to paper's subject, purpose, audience, thesis, and disciplinary field. Sophisticated transitional sentences often develop one idea from the previous one or identify their logical relations. It guides the reader through the chain of reasoning or progression of ideas.
10/10 points Research Support
Uses evidence appropriately and effectively, providing sufficient evidence and explanation to convince.
20/20 points Grammar, Writing Mechanics, and Formatting
Almost entirely free of spelling, punctuation, and grammatical errors. APA 6th edition formatting is used perfectly (Title page, in-page citations, and reference page are all included).
75/75 Total available points
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User_9194 added on 04/17/16 at 10:43 PM (PST):
there are spelling errors and you didn't put in DVD until end but I can tweak it to make it work thanks