Deliverable Length: 750–850 word

Deliverable Length: 750–850 words Details: In this exercise, you will describe 3 marketing and promotional approaches to the same product, but they will be oriented toward different target demographics. •The product is Buzzworthy Coffee. ◦Buzzworthy uses only organically farmed, fair-trade coffee beans. ◦The company prides itself on the great taste of its coffee. •Choose 3 different target demographics (e.g., teens, parents, seniors). •Describe how you might market to each demographic. ◦What main sales promotion techniques will you use? Be specific. •How and why will your promotional approaches differ from one demographic to the next? Concepts can include packaging, promotions, or any advertising methods that would reflect a different approach for each group.