(200 word minimum with appropriate references) Milton Friedman, an American economist who received the Nobel Memorial Prize in Economic Sciences, writes in his book, "There is one and only one social responsibility of business to use its resources and engage in activities designed to increase its profits so long as it stays within the rules of the game, which is to say, engages in open and free competition without deception or fraud" (Capitalism and Freedom, 1962). Milton Friedman thus argued that a company should have no "social responsibility" to society; the shareholders in their private capacity are the ones with the social responsibility. Given the previous excerpt, is sustainability a viable concept for American businesses? Explain your answer. sources: http://www.colorado.edu/studentgroups/libertarians/issues/friedman-soc-resp-business.html http://www.benjerry.com/values