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Business assignment #37559

Date Posted: 01/08/2016
Category: Business
Due Date: 05/08/2016
Instruction
two marketing posts each 100 words. 1) First post (100 word minimum with appropriate references): According to Yankelvich Research, consumers are exposed to 3,000 to 20,000 advertising messages each day. Those higher numbers include every time you pass by a label in a grocery store, all the ads in your mailbox whether you see them or not, the label on everything you wear, etc. How can a company break through the clutter? How do the different stages of consumer involvement in the AIDA process affect the promotional mix? 2) Second post (100 word minimum with appropriate references): Watch the Mazda commercial in the Video section on the youtube link. Creating a message that is memorable and meaningful to the target market is essential for a company's message to be heard and more importantly to be recalled at the time of purchase. How is Mazda attempting to differentiate their product. Do you think their commercial achieves its goals? Why is understanding the target market a crucial aspect of the communication process?(Defend your response). Mazda commercial https://www.youtube.com/watch?v=hLW2ujJklhg&feature=youtu.be
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