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Pam(303) Instructions: For this assignment, you will be required to select an existing hospitality franchise organization (i.e. Hilton Hotels, Marriott Hotels & Resorts, Panera Bread, etc.) and create a marketing plan presentation in PowerPoint. Your marketing plan should include the following items: Company history Company profile Marketing audit o SWOT analysis Strengths Weaknesses Opportunities Threats Marketing objectives Marketing strategies Detailed implementation plan o Product-Service / Target Market o Place o Promotion o Price o Projection Review and Control Submission Instructions: This is to be submitted in a PowerPoint presentation.

Date Posted: 17/08/2016
Category: General
Due Date: 19/08/2016
Instruction
Pam(303)
Instructions:
For this assignment, you will be required to select an existing hospitality franchise organization (i.e. Hilton Hotels, Marriott Hotels & Resorts, Panera Bread, etc.) and create a marketing plan presentation in PowerPoint. Your marketing plan should include the following items:

Company history

Company profile

Marketing audit

o SWOT analysis

Strengths

Weaknesses

Opportunities

Threats

Marketing objectives

Marketing strategies

Detailed implementation plan

o Product-Service / Target Market

o Place

o Promotion

o Price

o Projection

Review and Control

Submission Instructions:
This is to be submitted in a PowerPoint presentation.
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    protutor | Aug 18, 2016, 04:23 AM
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