Instruction
BBA Paper
Based on the experience working on the BBA presentation(The BBA Presentation already done), each student should submit an individual paper, covering the following aspect, in a Word document. The expected length of the paper should be no less than 500 words, covering the following aspects:
1) Clearly explain what the consumer behavior theory is
2) Illustrate the theory with at least 3 short videos, provide video link for each one
3) Clearly explain how the theory is applied in each of the videos