This homework is for my Customer Relationship Management class. Please carefully read the EMC2 case and submit the case analysis in word document. Requirement: 1. Has a short case summary in the beginning. 2. Analyze the case with the questions asked at the end of the case body. 3. More specifically, in your case analysis, cover the following questions: (1). How important has customer-centricity been to EMC's success over its first 30 ears? How important is it to EMC going forward? (2). What are the critical aspects of EMC's customer-centricity initiatives? What evidence is there in the case that their customer centricity approach has been effective? (3) How do the key attributes of the customer base, customer experience, customer needs, and customer challenges affect the need of a culture of customer-centricity at EMC? How might customer centricity differ between EMC's traditional B2B environment and its new B2C environment? (4). How have EMC's recent strategy moves (within the past ten years) supported its customer-centric approach? How have they made it harder for the company to practice customer-centricity? (5). How have the internet, social media, and web 2.0 technologies changed the way B2B customers buy? (6). How is technology affecting EMC's ability to execute customer-centricity? What are the benefits and the risks of digital interactions with customers? Can "high-tech" replace "high-touch"? Why or why not? (7) Critique EMC's methods for measuring and tracking customer satisfaction. How effective are these methods for understanding customer relationship? What risks do you see in their current methods? However, please do not write your case analysis in the format of 7 Q&A, please write the essay in a coherent paper that recaps the story, analyzes the problems, provides insights and recommendations. The length of the case writeup should be between 3 to 5 pages.

This homework is for my Customer Relationship Management class.

Please carefully read the EMC2 case and submit the case analysis in word document.

Requirement:

1. Has a short case summary in the beginning.

2. Analyze the case with the questions asked at the end of the case body.

3. More specifically, in your case analysis, cover the following questions:

(1). How important has customer-centricity been to EMC's success over its first 30 ears? How important is it to EMC going forward?

(2). What are the critical aspects of EMC's customer-centricity initiatives? What evidence is there in the case that their customer centricity approach has been effective?

(3) How do the key attributes of the customer base, customer experience, customer needs, and customer challenges affect the need of a culture of customer-centricity at EMC? How might customer centricity differ between EMC's traditional B2B environment and its new B2C environment?

(4). How have EMC's recent strategy moves (within the past ten years) supported its customer-centric approach? How have they made it harder for the company to practice customer-centricity?

(5). How have the internet, social media, and web 2.0 technologies changed the way B2B customers buy?

(6). How is technology affecting EMC's ability to execute customer-centricity? What are the benefits and the risks of digital interactions with customers? Can "high-tech" replace "high-touch"? Why or why not?

(7) Critique EMC's methods for measuring and tracking customer satisfaction. How effective are these methods for understanding customer relationship? What risks do you see in their current methods?

However, please do not write your case analysis in the format of 7 Q&A, please write the essay in a coherent paper that recaps the story, analyzes the problems, provides insights and recommendations. The length of the case writeup should be between 3 to 5 pages.