Instruction
SHORT ANSWER: read the articles and answer these questions.
1. In your opinion, who do you think is the most important community in creating your museums brand? (children, visitors, staff, stakeholders, media, scholars, educators, etc.)
i need the answer in 6 hours from now.
2. In Marketing Art Museums by Blattberg and Broderick mention the curatorial staff, who are the product designers and purchasing agents do little research to understand what the customer wants (pp. 330), do you think curators have become more aware of their audiences and have learned to incorporate marketing skills in their exhibition planning? Explain why or why not.
3. Is Social Networking Services (SNS) the new marketing strategy? Do you think SNS effectively helps the art museum?
4. Do you think it is ethical to offer free admissions to employees of the media? Does free admission offer a more positive experience for the media employee?