Instruction
Use the following format to structure the papers for SWA; see (g) below for further information.
a. Situation Analysis
- Explain a brief history of the organization and past successes/failures.
- Who are the primary competitors?
- What core competencies and competitive advantages exist?
b. SWOT Analysis
- Strengths and Weaknesses Internally
- Opportunities and Threats Externally
c. Specific Environment
- Porters Five Forces use each area to show it is important to your analysis.
- Concentrate on industry competitors.
d. General Environment
- Some of the five will have greater importance in some papers, but demographics is an area to explore in all papers.
e. Discussion
- Give me your thoughts on the strategies being used and areas for change or improvement.
f. Conclusion
- What do you think about the future for the organization?
g. For McDonald's, add the value chain and functional strategies.
Length = 7 pages, double-spaced for SWA; longer for others. The paper can be longer, but not more than 15 pages.
Footnotes/Citing Sources: Put these at the end of the paper, please.
Note: Papers must be your original work. NO ETHICAL ISSUES SHOULD ARISE. Proofread, proofread, and proofread your work