Instruction
my company is oracle
and i want you to do number 1 from the file
1. Describe your choice of sector, sub-industry, industry group, and industry.
This question requires you to describe the industry structure using relevant industry data. Industry structure or Industrial Market Structure defines the nature, level, and extent of competition in an industry or market
Total Industry Sales by year [5-10 years]
Main product Groups/ Markets/ Market-segments
Leading and lagging firms [Number and Size distribution] & Concentration ratios
Nature of the industry competition [Global/ National/ Regional/ Local]
Industry maturity
Industry Cost Structure [What are the major cost drivers?]
Nature of Technology
Is there a dominant technology?
If so, what are the characteristics of the same?
Do all firms have access to similar technology?
If not, are some firms dominant due to their preferential access to the dominant technology?
Do firms invest in R&D?
Basic Demand conditions
How elastic is the industry demand?
How do consumers gain product information?
Explain Advertising Content and Intensity.
What are the buyer characteristics?
Explain size and frequency of orders and the corresponding selling practices adopted by firms.
Regulatory Influence, if any
What is the extent of regulation? What are the costs of compliance, if any?
User_11310 added on 03/28/17 at 07:00 PM (PST):
you have to don it MAR 30