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CHOICE DISCUSSION 1. Both of these talks are about choice. Summarize each presenters thesis, making sure to carefully capture all of the main points. 2. Based on your reading of Chapters 1 and 3 and any reliable outside sources (optional), which argument is more persuasive? What contexts, personality differences, or other factors might influence consumer perceptions of too much/too little choice? Give me a couple specific examples. Malcom Gladwell on choice and happiness: http://www.ted.com/talks/malcolm_gladwell_on_spaghetti_sauce.html Barry Schwartz on choice and unhappiness: http://www.ted.com/talks/barry_schwartz_on_the_paradox_of_choice.html

Date Posted: 06/09/2017
Category: General
Due Date: 06/09/2017
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CHOICE DISCUSSION 1. Both of these talks are about choice. Summarize each presenters thesis, making sure to carefully capture all of the main points. 2. Based on your reading of Chapters 1 and 3 and any reliable outside sources (optional), which argument is more persuasive? What contexts, personality differences, or other factors might influence consumer perceptions of too much/too little choice? Give me a couple specific examples. Malcom Gladwell on choice and happiness: http://www.ted.com/talks/malcolm_gladwell_on_spaghetti_sauce.html Barry Schwartz on choice and unhappiness: http://www.ted.com/talks/barry_schwartz_on_the_paradox_of_choice.html
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