Instruction
I want you to write me a blog post on Googles Zero Moment of Truth.
I want this to be finished in one hour and half today.
Instructions:
Blog title: Choose any unique blog title as long as it includes ZMOT or Zero Moment of Truth (e.g. Losing at the Zero Moment of Truth Means Zero New Customers)
Blog Subject Matter: Before you write your first blog post for this class, take a moment to think about who your audience is. For the purpose of this activity, your audience is not your professor or your classmates. Your audience is the many marketers out there who may not yet grasp the concept of the ZMOT. Write your blog post for them. Draw them in with your wit and then share with them whatever you think they do or do not need to know about the ZMOT. Blogging is an informal and personal craft. Be yourself, and feel free to be opinionated. In most compelling blog posts authors take a stand or make an argument. Outside of this, Im not going to give you much more direction other than this weeks Reading Assignment 2. We will spend ample time covering the fundamentals of blogging in future classes, but for this assignment I dont want to cloud your thinking with too many rules and guidelines. I want to see your unfiltered writing style.