Instruction
1. Pick one not-for-profit organization you wish to analyze. A good Web source is the IRS. You may search for charities at http://www.irs.gov/app/pub-78/.
2. Determine two key strategic initiatives of this organization.
3. Now perform a macro environmental analysis and list all known or expected stakeholders for the organization. You should place them in the context of product, market and organizational stakeholders.
4. For each strategic initiative the organization has announced, analyze each stakeholder for the organization and list areas in which the proposed strategy is likely to be supported, or not, by that particular stakeholder.
5. Report your recommendation for how the organization should proceed. For example, if perceived support is critical to the successful strategic initiative but the strategy is likely to be viewed negatively by the stakeholder, provide some potential actions that the organization might take to mitigate the negative reaction or alternatively, that might gain the stakeholder’s support.