FOR ESSAYSTAR Length: Please write your response in point form and limit your response to 2 pages using 1.5 line-spacing.

Length: Please write your response in point form and limit your response to 2 pages using 1.5 line-spacing. Assessment: This part of the assignment will be assessed using the following criteria: Depth (detail) of the SWOT Analysis Insight of marketing mix implications for SWOT Analysis observations Justification for the most important SWOT Analysis observations and implications Read the Marketing in Action Case, “Real Choices at Mega Bloks” in Chapter 2 on pages 83–84 in your textbook. Go to the organization’s website at http://www.megabloks.com to learn more about the company. The company is publicly traded on the Toronto Stock Exchange as Mega Brands Inc. (MB). You can do a search on the company to gain additional information on the organization. You may also want to read their Blog, or comments posted on Twitter and facebook. Using the SWOT framework described in Chapter 2, do a SWOT Analysis of this company, identifying at least six relevant factors (facts or observations) in the internal environment (indicating which ones are strengths and which ones are weaknesses) and six relevant factors in the external environment (indicating which ones are opportunities and which ones are threats). As you complete your SWOT Analysis, be sure to describe the marketing mix implication of each of the facts or observations you think are important in the internal and external environment. Overall, which four facts or observations do you think are the most important to understand when developing a strategy for the Mega Bloks Company, and why? Your response will be evaluated as follows: SWOT Analysis: internal environment factors and marketing mix implications (10 points; 5 for factors and 5 for implication) SWOT Analysis: external environment factors and marketing mix implications (10 points; 5 for factors and 5 for implication) Four most important internal environment factors and rationale why these are the most important internal environment factors. (5 points)