FOR ESSAYSTAR - Length: Please write your response in essay and/or point form as appropriate and limit your response to 3–4 pages using 1.5 line-spacing.

Length: Please write your response in essay and/or point form as appropriate and limit your response to 3–4 pages using 1.5 line-spacing. Assessment: This part of the assignment will be assessed using the following criteria: Strategic marketing insight of the SWOT Analysis Level of detail in the target market segment profiles Depth of rationale and use of marketing concepts, terms, and information to support conclusions or recommendations Refer to Assignment 1.2 SWOT Analysis for Mega Bloks. Reread the Marketing in Action Case, “Real Choices at Mega Bloks” in Chapter 2 on pages 83–84 in your textbook and review the organization’s website at http://www.megabloks.com to learn more about the company. Review the SWOT Analysis and four most important factors and their rationale facing this organization from your first assignment. Include both in this assignment. (0 points (used for reference only)) Decide on a segmentation approach for this market. Identify at least three target market segments in this market that fit this segmentation approach. Justify (from a marketing perspective) why this segmentation approach is a good one. (10 points) Develop detailed target market profiles for these three target market segments using your own experience, secondary research, and exploratory research methods (interviews with customers and/or direct observation). Ensure you apply consumer or organizational buying behaviour concepts and terms in the profile development. (15 points) Make a recommendation for the selection of a primary target market segment (target audience) you think this organization should target. Provide rationale as to why this target market segment should be the primary target market segment. (5 points) Determine a positioning strategy for the organization for your primary target market segment. Provide two reasons, from a marketing perspective, why this positioning is appropriate for your target audience. (5 points) Describe, from a marketing perspective, what allows this organization to defend this positioning or what competencies would need to be developed. (5 points) Draw a positioning map to illustrate your positioning strategy. (5 points)