The paper (excluding the cover page and reference page) should range between 10-15 pages; 2. You may choose the following research topic: The Risks and Rewards of Social Media Marketing or you may choose your own topic focused on Social Media Marketing. If you choose your own research topic please email me the proposed topic by November 25; 3. A literature review will not be required for this research paper; 4. Apart from your required text use 5-10 Scholarly (Peer Reviewed) Journals in citing your sources, which should be included in your reference page as well. If you have questions or if you are unfamiliar with how to access these academic sources, please request assistance from the Librarian at NDNU; 5. Follow APA format 6. Due December 9

Title page (Not included in the page count) 2. Table of contents (TOC) 3. Introduction: (Explain what the paper will do in terms of the selected topic) 4. Problem Statement: (Explain the problem topic in terms of Current State, Future State, and Background.) 5. Findings & Analysis: (Explain what was found as a result of research, and how what was found could be applied to developing the topic in your selected.) 6. Summary: (Succinctly explain what you have communicated to the reader in the paper to this point.) 7. Conclusion: (Succinctly explain how the problem/research topic can be addressed to improve organizational performance.) 8. Recommendations for future research or succinctly suggest how the general application of the program might be applied to other areas. 8. References (APA format – not included in the page count) 9. Appendices (optional only and if needed—not included in the page count)