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I need 2 separate papers for my marketing course, each at least 2 pages APA with 2-3 references.

Date Posted: 10/03/2018
Category: Business
Due Date: 11/03/2018
Instruction
First paper: A major problem facing marketing managers is how to allocate their communications budgets across both traditional and new, digital media (search like Google, social networks like Facebook, and others). What factors would you consider in making this allocation decision? Second paper: Go to YouTube and search for the “Friends Furever” ad for Android (or go to: https://www.youtube.com/watch?v=vnVuqfXohxc). You can see for yourself how many times it has been viewed. It is also one of the most shared videos of 2015 with over 6 million shares on Facebook, Twitter, and other social media. Questions: Would you consider this to be an emotional or rational ad? Why? Who do you think is the target audience for the ad? Why do you think it has gone “viral,” i.e., so many people have wanted to share it?
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