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Need two separate papers, both APA style for my marketing course. First paper 1 or 2 pages with +2 references. and Second paper, +4 pages with +3 references.

Date Posted: 24/03/2018
Category: Business
Due Date: 26/03/2018
Instruction
First paper( 1 or 2 pages): Name a brand to which you are brand loyal; also, name a product category where you switch brands frequently. Why do you exhibit different behavior in these two product categories? Second paper(at least 4 pages): You are essentially going to analyze the current marketing strategy and implementation for a product/service and make recommendations for how it should be changed (unless you think it is perfect already, which is highly unlikely). Choose a product or service you would like to analyze. For small companies, you may not be able to distinguish the product from the company. 1.The first part of the paper should provide a brief background of the company and a description of the product/service and its major competition. 2.The second part of the paper is descriptive. I would like you to describe the product’s current marketing strategy (objectives, target segment(s), value proposition) and implementation (marketing mix). 3.The third part of the paper is diagnostic. I would like you to evaluate the product’s current marketing strategy and implementation. Use any criteria you feel are appropriate, but at least one should be the “consistency” of the strategy/marketing mix. 4.The fourth part of the paper is prescriptive. Based on your evaluation, I would like you to make recommendations for “fixing” the problems you found. Submit a 4-page paper, (independent of the title page and reference page) double-spaced in Times New Roman font which is no greater than 12 points in size. Be sure to cite any sources in APA Format.
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AcademicExpert 8 years, 6 months ago
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    AcademicExpert | Mar 24, 2018, 16:49 PM
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  • Thanks, I'll take care of it
    kelvinrotich | Mar 24, 2018, 17:24 PM
  • Thank you, looking forward to it
    User_13004 | Mar 24, 2018, 17:32 PM
  • Hi, Just a reminder that I need the papers tonight. thanks
    User_13004 | Mar 27, 2018, 00:07 AM
  • Hello, thanks for the reminder. Sending tonight.
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  • Good morning, have you reviewed the work yet?
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  • Hi, thank you very much, they are great
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  • I hope that is now very fair considering it is about 6 pages.
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