Instruction
Prof. Instructions: Identify the major marketing issues/challenges for the company or companies featured in the case and provide your recommendations for the company and rationale for them. Try to apply the concepts that we discussed in class to the situations described in the case. To help you with the analyses, questions for cases are provided in the appropriate modules. Each case analysis should be 500-700 words and written as an essay, rather than simply answers to the questions. ______________________
The Questions: 1. Analyze the Ombre, Tie-Dye, and Splat Hair coloring variations. Are they more likely to be fads or trends? Why? The four questions provided in the case should help you in answering this question.
2. Select one of the three coloring variations that, you think, is most likely to be a trend, rather than simply a fad. Provide and justify recommendations for L’Oreal regarding the target market for a new product in the selected hair coloring variation. Also provide and justify recommendations for the four P’s for this new product. _________________
one of the concepts we learned in class: The fife senses used by marketers, you can talk about the touching and the smeling senses.