Assignment

M5D1: Foreign Market Entry Strategy When preparing for your discussion post on this case, it is recommended that you read through it several times. Read through it the first time to familiarize yourself with the prompt.On the second reading, consider your assigned role in the situation, and let that guide your perspective. Look deeper at the details: facts, problems, organizational goals, objectives, policies, strategies.Next, consider the concepts, theories, tools and research you need to use to address the issues presented.Then, complete any research, analysis, calculations, or graphing to support your decisions and make recommendations. The following market-related factors can influence an organization’s choice of foreign market entry techniques (Sarapovas, Heuettinger, & Rickuset, 2016): Market attractivenessDemand uncertaintyCountry riskLegal restrictionsCultural similarity between home and host nation The weighting of the market-related factors will depend on the specific organization and their mission and strategic objectives. After completing the module’s reading, select one of your final project countries (developing or developed), and answer the questions. Complete the following:Using one your Final Project country Kenya  (developing or developed) and, after researching each of the five market-related factors (Sarapovas et al., 2016), discuss how you would weigh each factor using a 100% scale (i.e. – one factor can be 25%, while another can be 40%, but the total for all five factors must equal 100%). Ensure your choices of weighting values are supported by sound reasoning and substantive research that demonstrates you understand your selected country.How would your organization’s (Sustainable Goods) international operating experience impact how you weight each of the five factors?If you had to add one additional market-related factor, what would it be and why? Make sure you support your choice with sound reasoning. During this module you will: Read: RequiredHill, C.W.L. & Hult, G.T.M. (2015). Global business today. (9th ed.). New York, NY: McGraw-Hill.Chapter 12: The Strategy of International BusinessChapter 13: Entering Foreign MarketsArticle: Šarapovas, T., Huettinger, M., & Ričkus, D. (2016). The impact of market-related factors on the choice of foreign market entry mode by service firms (Links to an external site.)Links to an external site.. Organizations & Markets in Emerging Economies, 7(1), 34–52. View: RequiredMode of Entry Options for International Marketing (Links to an external site.)Links to an external site. [Video File, 22 minutes 42 seconds]. The video covers common forms of foreign market entry