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10 pages (Marketing)

Date Posted: 26/09/2018
Category: Business
Due Date: 30/09/2018
Instruction
COMPARE AND CONTRAST INTEGRATED MARKETING COMMUNICATIONS APPROACHES 5000 words/10+ pages Must be properly referenced, MLA format This is an individual assignment Pick two competitors or two firms in the same category with different target segments and compare integrated marketing communications __________ Prior to jumping to the assessment, please make sure to fully describe the two firms, product(s)/service(s) sold, target markets, and where the product(s)/service(s) are in the lifecycle. __________ Utilize concepts used in class (The concepts r at the end of the instructions. ___________ Purposely giving you creative freedom ___________ I do not want 10 pages of full text; break up text with charts, graphs, infographics, etc. OPTIONS: Small company VS. Large company _____ B2B VS. B2C The concepts we used in class: 1- Brand Management 2- Buyer behavior 3- IMC planning process 4- Advertising design 5- Traditional media challenge
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