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Marketing case study analysis assignment (4 questions)

Date Posted: 15/10/2018
Category: Business
Due Date: 16/10/2018
Instruction
APA. Well-referenced. MAKE SURE THE ARGUMENT STANDS. LOGICAL EXPLANATION WANTED. 2 pages are enough if the argument is strong. 1. Define Instagram's "stories" strategy. 2. How is Instagram's stories strategy different from Snapchat's? Use figures and charts to illustrate your point. 3. In what ways are those differences contributing to this strategy's success/possible failure? explain. 4. Was snapchat/ any other competitor posing a threat to Instagram in 2016 before Instagram launched the stories? If yes in what way? If no why? Use figures to support your point.
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  • Chacon, B. (2018). How to Use Instagram Stories for Marketing (And Why You Should). Retrieved from https://www.shopify.com/blog/how-to-use-instagram-stories Chen, H. (2018). College-Aged Young Consumers' Perceptions of Social Media Marketing: The Story of Instagram. Journal of Current Issues & Research in Advertising, 39(1), 22-36. Miles, J. (2014). Instagram power: Build your brand and reach more customers with the power of pictures. New York, NY: McGraw-Hill Education. Stelzner, M. (2018, August 02). Instagram Stories Strategy: How to Make Stories That Benefit Your Business. Retrieved from https://www.socialmediaexaminer.com/instagram-stories-strategy-how-to-make-stories-benefit-your-business-tyler-j-mccall/ Wagner, K. (2018, August 08). 'Stories' was Instagram's smartest move yet. Retrieved from https://www.recode.net/2018/8/8/17641256/instagram-stories-kevin-systrom-facebook-snapchat
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