Instruction
Describe the market of your product and the customers (this section reports only preliminary information)
o Which countries are you targeting (e.g., one should be from consumer economy, another from either emerging or survival economies)?
o Who are your customers in each market?
o What need(s) these customers have in the product features that you offer?
o Why the customers prefer to buy the product from you and not your competitors?
o What is the total market value of products of this type (rough estimate)?
o What is the market share that you expect to capture?
o What impact would your product/service have (e.g., environmental, happiness, etc.), if successful?
List skills/expertise and technology needed by the startup to create and develop the product. o Does your team have them?
o Where would you look to find the needed knowledge and expertise?