Instruction
1.) Read chapter 10 in Tuten (Social Media Analytics).
2.) Answer questions 1 through 5 on the Learning Objectives section of Chapter 10 .
3.) Read chapter 11 in Tuten on Social Media Metrics.
4.) Answer questions 1, 3, 4, 5, 6, and 7 in Review questions (p. 368) for Chapter 11.